The "D Echo" is born

So i kind of went off on the Wieden+Kennedy creative blog today - i was harsh, yet honest and Jay seems to think i went a little over-the-top on 'em. I disagree on that point, instead i faced the work in a manner which would make Dr. House immensely proud - with truth and unrelenting ferocity.

Here's the link to the example of work being discussed (and my comment):
http://wkstudio.typepad.com/studio/2007/06/beavpeat.html



To be fair and advocate Jay's side:
Yes, they are working for one of the best ad agencies, with one of the most rich (vibrant, innovative) creative environments anywhere. They are sure to be very competent and highly skilled, likely with tons of great experiences in which to tap when writing and designing.

To argue my point:
What they wrote was mediocre, which is the worst kind of advertising or marketing material possible because it yields no reaction. If something is brilliant, masterful and evokes positive emotional response then you gain the trust and confidence of the audience; if something is horrendous, insulting or disturbing then you will burn an image or thought into the head of each witness, evoking another response, opposite in nature but not necessarily any less powerful. What Wieden did was slop and they should know it.